The American Tourister brand has a young attitude. Through research, it became apparent that product has to be meaningful for this particular user. They find value in feeling like they aren’t adding to a landfill. So, I was determined to incorporate a sustainable fabric and was able to work with our team in China to develop this recycled 600D polyester. In the end, the product was a success and became a hero item for Gemline. Scroll to see the featured clip!